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Supplier Integration in New Product Development

Supplier integration into new product/process/service development suggests that suppliers are providing information and directly participating in decision making for purchases used in the new product/process/service. This integration can occur during idea generation, preliminary business/technical assessment, product/process/service concept development, product/process/service design and development and prototype build, test or production ramp up.

Source: Handfield, R.B., Ragatz, G.L., & Monczka, R.M. (1999). Involving suppliers in New Product Development. California Management Review, 42(1), 59-82.