In 2003, Nokia was in a lawsuit and could not use Qualcomm chips in their phones. Nokia was addressing the future of America and Asia driven by China, but couldn’t buy chips from Qualcomm. So the Chief Procurement Officer approached Texas Instruments and HP Micro, producers of the best analog chips at the time, and brokered a deal in which TI and HP would collaborate to create a chip set for Nokia. These suppliers were not typically collaborators, and there was little trust. But together they created a chipset that went into Nokia products that rivaled those produced by Qualcomm. This was a one-time supplier collaboration example that enabled Nokia to remain a competitive force.
Do you need to know how to put the right pieces in place to get the best performance from critical supplier partnerships?
If so, you’re not alone. Very few companies succeed at driving new ideas from suppliers into the business because they are simply unprepared to engage suppliers. Companies that have succeeded in integrating suppliers into product development have implemented a well-defined process and identified the right team of individuals to lead supplier integration efforts.
If your organization is struggling to establish an effective supplier-led innovation process, you’ll want to reserve your seat at Management Roundtable’s newest two-day intensive workshop, Supplier-Led Innovation: Re-engineering the Product Development Process for Successful Supplier Integration, to be held May 20 – 21, 2014 in Chicago. Led by Rob Handfield, PhD, Bank of America University Distinguished Professor of Supply Chain Management at North Carolina State University and Director of the Supply Chain Resource Cooperative, this interactive and hands-on workshop will help you construct a roadmap for supplier integration in your company.
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