In the last year, we’ve seen how important it is for healthcare and service providers to work strategically and efficiently to combat a global pandemic. However, there are also several insights regarding what is happening (or perhaps should happen) on the consumer and supply chain side of things that may have a drastic impact on our collective ability to overcome COVID-19 and future pandemics.

The SCRC and Poole College of Management are proud to showcase two of our university’s experts who have been involved in distinct research surrounding both sides of this COVID-19 equation at an upcoming webinar on February 5th.

The event will include two 30-minute feature presentations by our experts, each followed by a Q&A session during which our guests will answer live questions from the audience.

Featured Presentations

Creating New Intersections in Business and Medicine: The Case of Consumer Choice Theory

Stacy Wood, Langdon Distinguished University Professor of Marketing, Poole College of Management

The COVID-19 pandemic has created massive structural shifts, from working remotely to the proliferation of distanced services. One example with enduring outcomes has been the infusion of business knowledge into medical challenges. In this talk, Dr. Wood will discuss two examples of her own work with COVID-19 issues and how these connections will serve us well in meeting new future challenges and developing new innovative opportunities.

Recent research: If You Build It, Will They Get Vaccinated? Experts Tap into Behavioral Research to Promote COVID-19 Vaccination in the U.S.

Informing an Efficient, Effective and Equitable Response to the COVID-19 Pandemic

Julie Swann, A. Doug Allison Distinguished Professor, Fitts Department of Industrial and Systems Engineering

Planning and responding to a pandemic is complex, but it can be informed by mathematical modeling along with knowledge of public health and supply chain contexts. Dr. Swann will summarize disease modeling embedded in a COVID-19 network simulation, highlighting recent results analyzing pharmaceutical and other interventions. Her talk will provide an overview of how the public health system in the US allocates and distributes the COVID-19 vaccine along with potential pitfalls and areas for improvement. She will also discuss several scenarios that could occur over the upcoming months.

Swann has been a vital source if information over the course of the pandemic, having been featured in the media close to 1,000 times in the last year.

Other topics

Dr. Robert Handfield,  Bank of America University Distinguished Professor of Operations and Supply Chain Management, will conclude the event by summarizing additional pandemic-related research happening at NC State and sharing relevant resources. 

Registration

To register for this event, please click here.

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Questions?

Please contact us.