Q2 Forecasting

What Is Q2 Forecasting?

• Quantitative-Qualitative Forecasting
• Basic ideas behind Q2 forecasting:
  • Wherever possible, forecasters should first develop a quantitative forecast, then use this for the basis for more qualitative analysis.
• Historical data is never a perfect indicator of what will happen in the future, but this doesn’t excuse us from considering it!
• By following the Q2 principle, forecasters can:
• Keep their intuition grounded in the data.

• Expose the assumptions behind qualitative forecasts (ex. – “Why do we expect demand to be three times higher than last year?”).