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Nike’s Bold Shift to eCommerce Paying Off (but Not for Retailers)

While Nike is dramatically lessening its store locations, it is prevailing through the practice of digitalization and online strategies. This shift to electronic sales is inexorable and now integrated into the company’s very infrastructure. 

Today, Nike Digital makes up a quarter of their North American profits. Further, consumers have significantly acclimated to online shopping, which poses a new challenge in terms of company-clientele relations and will inevitably shape the way we view supply chain and robotic advancements. 

The warning is clear: retailers must consider the progression of digital marketing and sales if they want to succeed, and the shoe retailer is a perfect paradigm for said operation. 

Source: Supply Chain Digest