Rob Handfield, professor of operations and supply chain management, breaks down how millions of fake goods ranging from laundry detergent to running shows make their way to Amazon shoppers.
“Anywhere you can make a buck selling something at high volume on the internet, you’ll be able to find counterfeiting,” said Handfield. “Someone who works at a legitimate factory may start up their own business making fakes. They’ll copy it, sometimes using cheaper materials, and sell them on the same channels.”
Read more on Fast Company.
This post was originally published on Poole Thought Leadership here.