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SCRC Article Library: Promotions

Promotions

Published on: Jan, 19, 2011

One of the four P’s (product, price, place, and promotion) that constitute the set of tools used to direct the business offering to the customer. Promotion is the mechanism whereby information about the product offering is communicated to the customer and includes public relations, advertising, sales promotions, and other tools to persuade customers to purchase the product offering.

Source: http://www.apics.org/ (10th ed.)

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