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Supply Chain Management, SCM, SCRC Supply Chain Resource Cooperative, Poole College of Management, North Carolina State University

Tackling real-world supply chain management challenges by applying research, experience and knowledge.

SCRC Article Library: Customer Relationship Management (CRM)

Customer Relationship Management (CRM)

Published on: Jan, 19, 2011

A marketing philosophy based on putting the customer first. It involves the collection and analysis of information designed for sales and marketing decision support to understand and support existing and potential customer needs. It includes account management, catalog and order entry, payment processing, credits and adjustments, and other functions.

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Supply Chain Resource Cooperative Poole College of Management NC State University 2806-A Hillsborough Street Raleigh, NC 27695-7229