Finding a Place for Logistics Management
- A greater complexity in logistics management functions resulting from increased acceptance of inbound logistics practices
- Improved 3PL performance - especially at examining relationships prior to contract, leading to a higher success rate and increased willingness to outsource
- A phenomenon labeled why buy the cow if the milk is free? - describes the idea that many companies are turning to the 3PLs to get the latest logistics technology instead of purchasing it themselves, receiving it as part of a package, or paying a usage fee
- A phenomenon labeled scope creep - describes the idea that customers gradually reshape the 3PLs mission. If handled correctly, this can lead to a high level of organic growth within the market segment
- Branching out into short-term consulting jobs
- Reselling logistics IT solutions without having 3PL contracts
Why Has the 4PL Market Grown
Factors contributing to 3PL segment growth are related to growth of the 4PL. By definition, the success of the 4PL depends on the existence of the 3PL. In order for 4PLs to exist, they must perform better than the 3PLs and their benefits must exceed any inefficiency caused by adding another level of management. However, a 4PL has a distinct advantage over a 3PL.
According to Dr. John H. Langley, University of Tennessee, the areas where 4PLs are generally expected to be more competent than 3PLs are as follows:
- Managing the activities of more than one 3PL - There are both operational and strategic elements to this
- Managing the availability and utilization of knowledge - This is similar to the way a legal counsel would make a business person aware of the latest legal developments impacting the business
- Managing information technology
3PLs success factor no. 4, labeled scope creep phenomenon, has paved the way for the 4PL. The breadth of the 4PLs scope is such that Biondos idea should be rephrased to reflect the fact that the expectations companies have of the provider are now more in-line with the capabilities of the 4PL.
References:
(1) Hoffman, Kurt. August, 2000. Just What is 4PL Anyway? SupplyChainBrain.com
(2) Biondo, Keith. July, 2002. Strange But True. Inbound Logistics.com.
(3) Ambruster, William. June, 2002. 4PL. JoC WEEK.

