http://scm.ncsu.edu/blog/2012/07/30/a-new-logistics-strategy-for-penetrating-india/?utm_source=rss&utm_medium=rss&utm_campaign=a-new-logistics-strategy-for-penetrating-india Rob Handfield's Supply Chain Blog Tue, 21 May 2013 14:55:35 +0000 hourly 1 http://wordpress.org/?v= http://scm.ncsu.edu/blog/2012/07/30/a-new-logistics-strategy-for-penetrating-india/comment-page-1/#comment-2220 Manual Babbling Thu, 23 Aug 2012 05:36:45 +0000 http://scm.ncsu.edu/blog/?p=780#comment-2220 It is important to show the savings upfront, as it is very inconvenient to utilize multiple channels. But this strategy allows us better reach to our customers, by using existing distributors who already have a presence in countries like India and Russia. These distributors allow us to get a better reach into the market, but at a cost of having them handle our product. The only way to do that effectively is to eliminate touchpoints into the supply chain going in to that country – what we call direct chain. It is costing you money to unload a container

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